The second door
Marketing & Channel Execution
Every channel you run, scored against the competitors you actually lose to.
A named scope of the Full-Stack Intelligence Dossier, priced separately at $15,000 on the same fixed scope card. Five channel deep-dives, a 0–5 scorecard, up to three named competitors benchmarked on identical axes, a current-month trends overlay, and an impact-ranked 30/60/90-day roadmap where every recommendation is paired with the internal metric your team should check.
What you receive
- Five channel deep-dives: paid advertising, search (classic results plus visibility inside AI answer engines), organic content, social, and LinkedIn as its own channel
- A 0–5 channel scorecard
- Up to three named competitors benchmarked on identical axes
- A current-month trends overlay
- An impact-ranked 30/60/90-day roadmap, every recommendation paired with the internal metric to check
- A findings readout and Q&A — bundled with every delivered audit, never charged
- Standard analytics annex where you grant read-only access: up to three named systems, a trailing twelve-month window, at no price change
What it is not
- No campaign builds, no asset production, no in-market execution, no ongoing management
- Inside the analytics annex: no data cleanup, no reconciliation, no attribution rebuilds — anything beyond it is a written change scope
- The internal-data validation and implementation workshop is a separate, priced, in-engagement unit — distinct from the bundled readout
Read this honestly
The audit is observable-only by default — no access to your analytics, CRM or spend data unless you grant it — which is exactly why every recommendation ships with the internal metric to check against your own numbers. Where you do grant read-only access, it is incorporated inside a fixed boundary at no price change. Which door fits, this one or Revenue Execution, is settled in the twenty-minute conversation, and each scope card states it in one page.
Delivery precedent: a full-stack marketing audit delivered in August 2026 for a 5,000-person global software-engineering firm — 20,705 words, five channels, three competitors benchmarked, eleven prioritized recommendations.