The whole picture
Full-Stack Intelligence Dossier
For decisions that need the whole picture before resources and reputation are committed.
Market and competitive forces, stakeholder and executive dynamics, strategic options, the assumptions most likely to fail — board-ready, every claim source-cited, delivered with an executive decision-brief so no one’s first contact with the work is a thousand pages.
What you receive
- The dossier itself — the full evidence base, every claim source-cited
- An executive decision-brief, so the first contact with the work is a decision, not a document
- A validation session with your team
- A KPI watchlist agreed at the debrief
- One revision cycle
What it is not
- No campaign builds, no asset production, no in-market execution, no ongoing management
- One dossier in production at a time — which is why the start windows are spaced rather than concurrent
One price, four named scopes
The single price holds because every scope carries the same fixed scope card — identical evidence base and depth, identical deliverable format, one revision cycle, four weeks. Which door fits is settled in the twenty-minute conversation.
Market & Competitive
Where to compete, how you are positioned, and what the field will do next.
Launch & GTM
Positioning, buyer personas, channel plan, and the launch playbook for a product entering or expanding a market.
Revenue Execution
Marketing and sales execution diagnosed, with the corrective playbook your team runs. This scope answers what is broken and what to run; it does not run it.
- No campaign builds
- No asset production
- No in-market execution
- No ongoing management
Marketing & Channel Execution
Every channel you run, scored against the competitors you actually lose to. Five channel deep-dives — paid advertising, search (classic results plus visibility inside AI answer engines), organic content, social, and LinkedIn as its own channel — a 0–5 channel scorecard, up to three named competitors benchmarked on identical axes, a current-month trends overlay, and an impact-ranked 30/60/90-day roadmap where every recommendation is paired with the internal metric your team should check. Priced separately at $15,000: the deep-dives and benchmarking carry more delivery work than the other three scopes.
- No campaign builds
- No asset production
- No in-market execution
- No ongoing management
Read this honestly
Comparable comprehensive marketing and competitive audits are reported at $15,000–$40,000, and the broad small-business agency norm is $3,000–$10,000. At $10,000 this dossier sits at the top of the agency norm, below the bracket its depth was verified against. That is deliberate: the first engagement should be a smaller commitment. What did not move with the price: the full evidence base, the cross-model verification trail, and the fixed scope card. The exception is the Marketing & Channel Execution scope, priced separately at $15,000 — five channel deep-dives with competitor benchmarking are more work to deliver than any other scope on the menu.
Delivery precedent for the channel scope: a full-stack marketing audit delivered in August 2026 for a 5,000-person global software-engineering firm — 20,705 words, five channels, three competitors benchmarked, eleven prioritized recommendations.