One question
Decision Brief
One consequential question, answered decision-ready.
Where to compete, how to respond to a competitor’s move, whether a strategic assumption still holds. You receive the evidence, the assumptions most likely to fail, the trade-offs, a clear recommendation — and the sourced verification trail behind every claim, so your team can check the work instead of trusting it.
What you receive
- The decision framed precisely, in writing, before any research begins
- An evidence base built across companies, markets, people, competitors and channels
- The assumptions most likely to fail, named and ranked
- A clear recommendation with the reasoning that produced it
- The sourced verification trail behind every load-bearing claim
- A redacted sample of this deliverable is on the site — read it before you buy
What it is not
- No in-market execution, no asset production, no ongoing management
- Account-selection questions across a portfolio are Brief-class; the pursuit of one already-chosen account is not
Read this honestly
Comparable fixed-fee briefs from solo and boutique providers run $7,500–$10,000 for a ten-day turnaround. This price sits inside that band rather than above it. On price resistance the list price holds and the scope grows — discounting a first engagement is how a practice teaches its market what the work is worth.
The named flagship question this scope answers most often: your buyers are asking AI where to spend — should you rebuild your visibility strategy around the engines answering them? Sold as the strategic decision it is, under this same scope card. The measurement inside it is proven; cheaper category products exist and are named honestly in the conversation.